The automotive industry is shifting from product-driven to service-driven. EV adoption, autonomous driving, and connected cars are redefining customer expectations. Car manufacturers must deliver predictive, digital-first service experiences to stay competitive.
Salesforce, combined with IoT and AI, is at the heart of this transformation.
Future Trends in Automotive Service
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Connected Vehicle IoT Integration
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Vehicles transmit diagnostics directly into Salesforce.
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Predictive alerts generate proactive service cases.
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AI-Powered Service
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Einstein predicts service demand spikes (e.g., EV battery replacements).
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AI-driven routing ensures faster case resolution.
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Digitized Recall Campaigns
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Global recalls managed through Salesforce.
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Dealers + customers receive automated notifications and scheduling.
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Augmented Reality (AR) for Technicians
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Remote AR support for advanced vehicle repairs.
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Direct-to-Customer Portals
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Manufacturers bypass dealerships with digital self-service portals.
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What This Means for OEMs
- Reduced Recall Costs through automation.
- Higher Customer Loyalty with predictive maintenance.
- New Revenue Models with subscription-based services.
Example
An EV OEM used Salesforce + IoT for predictive maintenance. Vehicle diagnostics triggered auto work orders, improving battery-related downtime by 37% and building customer trust.
Why Perigeon?
- Delivered connected vehicle Salesforce solutions for automotive clients.
- Expertise in IoT, predictive maintenance, recalls, and SLA workflows.
- Global Salesforce Partner with strong automotive focus.
Conclusion
The future of car manufacturing is service-first. With Salesforce Service Cloud, FSL, IoT, and AI, OEMs can digitize recalls, automate warranties, and deliver predictive service experiences.
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