The automotive industry is shifting from product-driven to service-driven. EV adoption, autonomous driving, and connected cars are redefining customer expectations. Car manufacturers must deliver predictive, digital-first service experiences to stay competitive.
Salesforce, combined with IoT and AI, is at the heart of this transformation.
Future Trends in Automotive Service
-
Connected Vehicle IoT Integration
-
Vehicles transmit diagnostics directly into Salesforce.
-
Predictive alerts generate proactive service cases.
-
-
AI-Powered Service
-
Einstein predicts service demand spikes (e.g., EV battery replacements).
-
AI-driven routing ensures faster case resolution.
-
-
Digitized Recall Campaigns
-
Global recalls managed through Salesforce.
-
Dealers + customers receive automated notifications and scheduling.
-
-
Augmented Reality (AR) for Technicians
-
Remote AR support for advanced vehicle repairs.
-
-
Direct-to-Customer Portals
-
Manufacturers bypass dealerships with digital self-service portals.
-
What This Means for OEMs
- Reduced Recall Costs through automation.
- Higher Customer Loyalty with predictive maintenance.
- New Revenue Models with subscription-based services.
Example
An EV OEM used Salesforce + IoT for predictive maintenance. Vehicle diagnostics triggered auto work orders, improving battery-related downtime by 37% and building customer trust.
Why Perigeon?
- Delivered connected vehicle Salesforce solutions for automotive clients.
- Expertise in IoT, predictive maintenance, recalls, and SLA workflows.
- Global Salesforce Partner with strong automotive focus.
Conclusion
The future of car manufacturing is service-first. With Salesforce Service Cloud, FSL, IoT, and AI, OEMs can digitize recalls, automate warranties, and deliver predictive service experiences.
📩 Contact Perigeon to transform your automotive service ecosystem.
