Digital Marketing Specialist

Job Location : Ahmedabad, Gujarat

Experience : 2 Years

Roles and responsibilities :

We are seeking a talented and driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in SEO, digital marketing strategies, social media management, and content creation, including both static posts and videos. You will play a key role in developing, executing, and optimizing marketing campaigns across various digital channels to drive brand awareness, engagement, and growth.

 

Key Responsibilities:

1. SEO Optimization:

1. • Conduct keyword research and implement best SEO practices to improve website ranking.
   • Optimize website content, meta descriptions, and tags to enhance search engine visibility.
   • Monitor, analyze, and report on SEO performance, making adjustments as needed.

2. Digital Marketing Campaigns:

1. • Plan, create, and execute digital marketing strategies across various platforms.
   • Utilize Google Ads, email marketing, and other digital tools to drive traffic and conversions.
   • Measure and report on campaign performance, adjusting tactics to meet KPIs.

3. Social Media Marketing:

1. • Develop and manage social media strategies to grow and engage our audience.
   • Create, schedule, and publish social media posts across platforms (Facebook, Instagram, LinkedIn, Twitter).
   • Monitor social media channels for engagement and customer service opportunities.

 

4. Content Creation:

1. • Design visually compelling social media posts, videos, and other digital assets to engage followers.
   • Collaborate with the team to produce video content for promotional purposes.
   • Stay updated with content trends to ensure fresh, relevant, and innovative social media presence.

5. Analytics and Reporting:

• • Track and analyze the effectiveness of digital marketing efforts using Google Analytics and other tools.
  • Provide regular performance reports, insights, and actionable recommendations.
Requirements:
• Bachelor’s degree in a related field.
• Proven experience (2+ years) in SEO, digital marketing, and social media marketing.
• Proficiency in digital marketing tools like Google Analytics, Google Ads, social media platforms.
• Strong skills in creating and editing social media posts and videos.
• Excellent written and verbal communication skills.
• Strong analytical abilities with attention to detail.

• Healthy & Flexible Work Environment
• All Saturdays Off (5 Days Working)
• Performance based Incentive & employee friendly policies
• Attractive Awards, Festival Celebrations, Picnic, Birthday Celebrations etc.
• Unlimited opportunity to grow.