A Florida-based Financial Service Company focused on helping consumers overcome debt and work toward a brighter financial future sought to enhance its customer service by improving call center operations.

To ensure efficient support for debt management, financial counseling, and payment plans, the company integrated Twilio’s advanced call management solutions. The system incorporated inbound and outbound calls, call merging, call barging, call recording, intelligent routing with Twilio TaskRouter, call forwarding, missed call notifications, and callback options.

Inbound Call Handling with Twilio

The company’s support center needed an efficient way to manage high volumes of inbound calls from customers seeking help with debt consolidation, payment plan inquiries, and financial advice.

Scenario:

A customer calls in to request information about restructuring their payment plan. The call is routed through Twilio’s Programmable Voice API and IVR system, which offers options such as speaking with an agent, checking account balance, or learning about financial aid programs.

Twilio Integration:

TaskRouter dynamically routes the call to the best available agent based on skill set (debt restructuring expertise) and availability.

Result:

The customer receives timely and accurate support, reducing wait times and ensuring that they can manage their financial situation effectively.

Outbound Call Management

The company’s support center needed an efficient way to manage high volumes of inbound calls from customers seeking help with debt consolidation, payment plan inquiries, and financial advice.

Scenario:

A financial counselor needs to follow up with a customer about an overdue payment. Using Twilio’s API, the system schedules the call at a convenient time for both the agent and the customer.

Twilio Integration:

TaskRouter assigns outbound calls to the most appropriate agent, prioritizing those skilled in payment recovery and who are currently available.

Result:

The company maintains proactive communication with its customers, increasing payment recovery rates and enhancing customer engagement.

Call Merging for Collaborative Consultations

Some customers require consultations with multiple parties, such as financial advisors and legal experts, to discuss complex debt resolution options.

Scenario:

Twilio’s conferencing feature allows agents to seamlessly merge calls between departments or external stakeholders, enabling real-time collaboration on critical financial decisions.

Twilio Integration:

TaskRouter dynamically routes the call to the best available agent based on skill set (debt restructuring expertise) and availability.

Result:

The customer benefits from a collaborative discussion, receiving advice from multiple experts in one call, which helps streamline the debt resolution process.

Call Barging for Real-Time Support

Supervisors can monitor calls and “barge” in to provide support when agents are dealing with complex or challenging customer interactions.

Scenario:

An agent handling a sensitive debt dispute with a customer needs help. The supervisor uses Twilio’s call barging feature to join the call and assist in resolving the issue.

Twilio Integration:

Using Twilio’s call monitoring tools, supervisors can listen in on live calls and step in when necessary, ensuring that agents receive immediate support.

Result:

The supervisor’s intervention helps resolve the issue more efficiently, boosting customer satisfaction and agent confidence.

Call Recording for Compliance and Training

In the financial services industry, it’s critical to record calls for compliance and training purposes, especially when handling sensitive debt-related discussions.

Scenario:

A customer calls to discuss debt consolidation options, and the call is recorded using Twilio’s Programmable Voice API for future reference.

Twilio Integration:

All calls are automatically recorded and securely stored using Twilio’s platform, allowing the company to review interactions for compliance and quality control.

Result:

The company remains compliant with industry regulations while also using recordings to train agents on best practices in debt management counseling.

TaskRouter for Agent Availability, Skill Set, and Call Priority

Twilio’s TaskRouter allows the company to route calls based on agent expertise and call priority, ensuring that complex financial cases are handled by the most qualified staff.

Scenario:

A high-priority customer with a large debt case calls in for support. TaskRouter prioritizes the call and routes it to an agent specialized in high-value debt settlements.

Twilio Integration:

TaskRouter assigns calls based on agent availability, expertise in debt counseling, and the urgency of the customer’s case, ensuring that high-priority calls receive immediate attention.

Result:

High-priority cases are resolved more quickly, improving customer outcomes and increasing the company’s efficiency.

Call Forwarding for Uninterrupted Service

The company ensures that calls are not missed by using Twilio’s call forwarding feature, directing unanswered calls to available agents or mobile numbers.

Scenario:

A customer calls in after hours to inquire about payment options. The system forwards the call to an agent on standby or routes it to a mobile number for assistance.

Twilio Integration:

Twilio’s call forwarding ensures that calls are automatically rerouted to available agents or backup teams, preventing missed opportunities to assist customers.

Result:

Customers receive support even outside of regular business hours, ensuring uninterrupted service.

Missed Call Notifications

When customers miss important outbound calls, the system sends automatic notifications to remind them to follow up.

Scenario:

A customer misses a call about an overdue payment. Twilio’s SMS API sends an automated text message notifying the customer of the missed call and offering a callback option.

Twilio Integration:

Twilio’s SMS feature sends real-time notifications, ensuring that customers are aware of missed calls and can promptly reconnect with support.

Result:

Customers stay informed about important updates, leading to fewer missed payments and improved communication with the financial service team.

Callback Options for Convenience

During peak hours, customers can request a callback rather than waiting in a queue, ensuring they receive attention at their convenience.

Scenario:

During a busy period, a customer calls in for support. The system offers them the option to schedule a callback, ensuring they don’t have to wait on hold.

Twilio Integration:

Twilio’s API manages callback requests and schedules them based on agent availability, ensuring that customers are promptly contacted at their preferred time.

Result:

Customers experience a smoother service process, with reduced wait times and increased satisfaction.

Outcome

By leveraging Twilio’s full range of communication APIs, the Florida-based Financial Service Company realized several key benefits:

Increased Efficiency

Intelligent routing and call management ensured that agents handled inquiries quickly and effectively, reducing wait times and improving first-call resolution rates.

Compliance and Security

Call recording, compliance features, and secure communication tools ensured that the company met financial regulations and protected sensitive customer data.

Improved Customer Satisfaction

Features such as call forwarding, missed call notifications, and callback options enhanced the customer experience, keeping clients engaged and reducing frustration.

Scalability

With Twilio’s cloud-based communication system, the company scaled its operations efficiently to handle increasing call volumes without sacrificing service quality.

This Twilio-powered call management system allowed the company to enhance its customer service operations, helping clients navigate debt management more effectively while ensuring regulatory compliance and operational efficiency.

A Florida-based financial services company partnered with Perigeon to modernize its call center operations using Salesforce–Twilio CTI integration. The objective was to streamline inbound and outbound communications, improve agent productivity, ensure regulatory compliance, and deliver a superior customer experience for debt counseling and payment management.
By leveraging Twilio’s cloud communication APIs tightly integrated with Salesforce, the organization achieved faster call resolution, intelligent call routing, proactive customer engagement, and scalable operations.

Business Challenge

The organization faced multiple operational challenges that limited its ability to deliver timely and compliant customer support:
  • High inbound call volumes related to debt consolidation and payment plans
  • Manual call routing leading to long wait times
  • Limited visibility into agent availability and skill-based assignment
  • Compliance risks due to inadequate call recording and monitoring
  • Inefficient follow-ups for overdue payments
  • Missed calls and poor after-hours coverage
The company needed a secure, scalable, and Salesforce-native CTI solution to support its growing customer base.

Solution Overview: Salesforce–Twilio CTI Integration

Perigeon delivered an end-to-end Salesforce–Twilio CTI solution that unified voice, SMS, intelligent routing, and call monitoring into a single, scalable communication platform—designed to improve agent efficiency, customer experience, and regulatory compliance.

Unified Call Management

Inbound and outbound calls were seamlessly managed within Salesforce, enabling agents to handle customer interactions faster with complete call context and history.

Intelligent Call Routing

Twilio TaskRouter automatically routed calls based on agent skills, availability, and case priority, ensuring customers connected with the right expert every time.

Real-Time Collaboration & Monitoring

Call merging, conferencing, and supervisor call barging enabled real-time support and collaboration for complex financial conversations.

Compliance-Ready Communication

Automatic call recording, call forwarding, missed-call alerts, and callback scheduling ensured uninterrupted service while meeting financial industry compliance standards.

Inbound Call Handling with Twilio

Customers seeking debt relief, financial counseling, or account assistance connect through a smart IVR system.

How it works

Calls are routed through Twilio Programmable Voice and IVR menus, allowing customers to select relevant options such as account queries or speaking with a financial advisor.

Salesforce & Twilio Integration

Twilio TaskRouter evaluates agent availability, expertise, and priority to route calls in real time.

Impact

  • Reduced wait times
  • Faster first-call resolution
  • Accurate support from qualified agents

Outbound Call Management

Supervisors can listen to live calls and intervene when necessary.

How it works

Outbound calls are scheduled directly from Salesforce using Twilio APIs.

Salesforce & Twilio Integration

Twilio TaskRouter evaluates agent availability, expertise, and priority to route calls in real time.

Impact

  • Reduced wait times 
  • Accurate support from qualified agents

Call Merging & Conferencing

Complex debt cases often require collaboration between financial advisors, legal teams, and customers.

Capability

Twilio conferencing enables multiple participants to join a single call seamlessly.

Impact

Faster decision-making
Better customer clarity
Reduced back-and-forth communication

Supervisor Call Barging & Monitoring

Supervisors can listen to live calls and intervene when necessary.

Capability

Twilio conferencing enables multiple participants to join a single call, allowing advisors, legal teams, and customers to collaborate in real time.

Impact

This reduces back-and-forth communication, speeds up decision-making, and provides customers with clearer, more confident outcomes.

Call Recording & Intelligent Routing

Calls are securely recorded for compliance while intelligent routing automatically directs high-priority cases to the most qualified available agents.

Compliance & Operational Impact

This ensures audit readiness, faster handling of critical cases, better agent utilization, and more accurate customer outcomes.

Continuous Call Coverage & Engagement

The solution ensures uninterrupted customer communication by intelligently managing unanswered and missed calls. With automated forwarding, notifications, and callbacks, customers remain connected even during peak hours or after business hours.

Continuity

Unanswered calls are automatically forwarded to available agents or backup devices, ensuring customer inquiries are handled promptly without service gaps or missed opportunities.

Convenience

SMS alerts and callback options allow customers to reconnect at their preferred time, reducing wait times while improving engagement and overall service satisfaction.

Agile Delivery Process

Perigeon adopted an Agile delivery model to ensure flexibility, speed, and alignment with evolving business needs. This approach enabled faster releases, continuous improvement, and measurable value at every stage.

Sprints

Development was executed in short, focused sprints aligned with business priorities and delivery milestones.

Feedback

Regular stakeholder reviews ensured continuous input and quick refinements throughout the implementation.

Releases

Features were delivered incrementally to reduce risk and accelerate usable outcomes.

Velocity

Faster time-to-value was achieved through iterative delivery and early validation of business impact.

Quality Assurance (QA) Process

Perigeon implemented a comprehensive QA framework to ensure system stability, security, and regulatory compliance. Each layer of testing validated performance across real-world call volumes and Salesforce CTI workflows.

Integration

Salesforce CTI integrations were validated to confirm seamless data synchronization and call handling.

Functionality

Call flows, IVR paths, and interaction logic were tested to ensure consistent and accurate system behavior.

Performance

Load testing ensured system stability and responsiveness during high-volume call traffic.

Security

Compliance checks verified secure handling of sensitive customer and financial data.

Results & Business Impact

0 %

Call Handling Time

68% faster document signing cycles
0 %

Platform uptime

Secure recording and monitoring strengthened audit readiness and regulatory adherence.
0 %

Sign completion

Shorter wait times and callbacks delivered smoother and more reliable customer interactions.
0 ×

Sign completion

Cloud architecture supported growth while maintaining consistent performance and reliability.

Frequently asked questions

Why integrate Twilio with Salesforce CTI?
Integrating Twilio with Salesforce CTI helps financial service companies manage inbound and outbound customer calls more efficiently while keeping all communication data inside Salesforce. In this case study, Twilio’s call management features—such as intelligent call routing with TaskRouter, call recording, call forwarding, and missed call notifications—enable agents to access customer information in real time and respond faster. The integration improves agent productivity, reduces wait times, and delivers a more personalized customer experience for debt management and financial counseling services.
Yes, Twilio CTI is suitable for financial services compliance. The Florida-based financial service company used Twilio’s Programmable Voice API to automatically record and securely store calls for regulatory compliance, auditing, and agent training. These capabilities support compliance requirements common in financial services, especially when handling sensitive debt, payment plans, and customer financial data, while maintaining secure and reliable communication.
Yes, the Twilio CTI solution is highly scalable. As demonstrated in the case study, Twilio’s cloud-based communication platform allowed the company to manage increasing call volumes through intelligent routing, callback options, and automated workflows. Businesses can easily scale agents, features, and call capacity without impacting service quality, making Twilio an ideal solution for growing financial service organizations.

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