Digital Marketing Specialist

Job Location : Ahmedabad, Gujarat

Experience : 6 TO 8 yrs

Job Summary

We are seeking a talented and driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in SEO, digital marketing strategies, social media management, and content creation, including both static posts and videos. You will play a key role in developing, executing, and optimizing marketing campaigns across various digital channels to drive brand awareness, engagement, and growth.

 

Key Responsibilities

SEO Optimization:
• Conduct keyword research and implement best SEO practices to improve website ranking.
• Optimize website content, meta descriptions, and tags to enhance search engine visibility.
• Monitor, analyze, and report on SEO performance, making adjustments as needed.

 

Digital Marketing Campaigns:
• Plan, create, and execute digital marketing strategies across various platforms.
• Utilize Google Ads, email marketing, and other digital tools to drive traffic and conversions.
• Measure and report on campaign performance, adjusting tactics to meet KPIs.

 

Social Media Marketing:
• Develop and manage social media strategies to grow and engage our audience.
• Create, schedule, and publish social media posts across platforms (Facebook, Instagram, LinkedIn, Twitter).
• Monitor social media channels for engagement and customer service opportunities.

 

Content Creation:
• Design visually compelling social media posts, videos, and other digital assets to engage followers.
• Collaborate with the team to produce video content for promotional purposes.
• Stay updated with content trends to ensure fresh, relevant, and innovative social media presence.

 

Analytics and Reporting:
• Track and analyze the effectiveness of digital marketing efforts using Google Analytics and other tools.
• Provide regular performance reports, insights, and actionable recommendations.

 

Requirements
• Bachelor’s degree in a related field.
• Proven experience (6 to 8 years) in SEO, digital marketing, and social media marketing.
• Proficiency in digital marketing tools like Google Analytics, Google Ads, social media platforms.
• Strong skills in creating and editing social media posts and videos.
• Excellent written and verbal communication skills.
• Strong analytical abilities with attention to detail.