FMCG thrives on speed, compliance, and trust. To stay competitive, companies must digitize dealer and consumer service operations. Salesforce delivers.
Here are the top 5 Salesforce use cases for FMCG companies.
Use Case 1: Consumer Complaint Management
- Centralized logging of consumer cases.
- Escalation workflows for safety-critical complaints.
- Audit-ready digital logs.
Use Case 2: Dealer & Distributor Portals
- Experience Cloud portals for claims and issue tracking.
- Transparency builds dealer trust.
- Knowledge bases provide product details and SOPs.
Use Case 3: Predictive IoT Maintenance
- IoT-enabled vending machines, refrigerators, and dispensers.
- Anomalies auto-create cases in Salesforce.
- FSL dispatch ensures proactive servicing.
Use Case 4: SLA Monitoring
- SLA dashboards across dealer and distributor networks.
- Escalations before SLA breaches.
- Improves dealer and retailer confidence.
Use Case 5: Compliance & Sustainability
- Regulatory compliance tracked automatically.
- ESG metrics (packaging waste, emissions) reported.
- Supports eco-conscious branding.
Example
A personal care FMCG used Salesforce dashboards. SLA breaches reduced by 21%, compliance reporting became automated, and sustainability KPIs were tracked in real time.
Why Perigeon?
- Experts in FMCG workflows, SLA automation, consumer complaint management.
- Salesforce-certified team with IoT + ESG integration experience.
📩 Talk to Perigeon about Salesforce solutions for FMCG companies.
