The automotive industry is undergoing a massive shift—from product-centric to customer-centric business models. Modern customers expect connected, personalized, and seamless experiences across every touchpoint—from their first test drive to post-purchase services.

 

To meet this demand, Salesforce has introduced Automotive Cloud—a purpose-built CRM platform tailored for automotive OEMs, dealerships, fleet managers, and mobility service providers.

 

Let’s explore how Salesforce Automotive Cloud is helping the auto industry transform legacy operations into intelligent, customer-first journeys.

 

🔍 What is Salesforce Automotive Cloud?

Salesforce Automotive Cloud is a specialized solution built on the Salesforce platform that brings together:

 

• Customer 360 for automotive journeys
• Connected vehicle data integration
• Dealer and OEM collaboration
• Real-time sales and service tracking
• AI-powered insights and personalization

It leverages the core Salesforce ecosystem—Sales Cloud, Service Cloud, Marketing Cloud, and CDP—while adding automotive-specific data models and workflows.

 

🧩 Why Automotive Cloud?

Industry Pain Points:

Challenge	Traditional State	Automotive Cloud Solution
Fragmented customer data	Disconnected systems (DMS, ERP, CRM)	Unified Customer 360
Limited personalization	Generic marketing & service offers	Einstein AI-based recommendations
Delayed service & recall handling	Manual processes	Connected vehicle alerts & automation
Weak OEM-dealer communication	Excel/email-based collaboration	Shared dashboards & workflows

 

🛠 Core Features

1. Automotive Data Foundation

Standardized data model for vehicles, service history, financing, leases, warranties, etc., purpose-built for the industry.

 

2. Automotive Console

A dealer or service rep’s command center with instant access to customer details, vehicle info, communication history, and open cases—all in one screen.

 

3. Lead-to-Loyalty Lifecycle Management

Track a customer from a marketing lead, through purchase, ownership, service, and even trade-in—all with intelligent automation and personalization.

 

4. Connected Vehicle Integration

Integrate real-time telematics data to enable proactive service alerts, recall triggers, and remote diagnostics.

 

🔗 How It Fits the Future of Mobility

With increasing interest in EVs, shared mobility, and direct-to-consumer sales,
Automotive Cloud supports:

• Subscription & usage-based models
• Connected apps and experiences
• Digital service appointments and contactless ownership
• AI-driven route-to-market and customer engagement strategies

🤝 How Perigeon Software Can Help

As a Salesforce Consulting and Reseller Partner, Perigeon Software enables OEMs and dealers to:

• Customize and implement Automotive Cloud with industry best practices
• Integrate legacy DMS and telematics systems
• Migrate historical data into Automotive Data Foundation
• Build custom dealer and service dashboards
• Automate lead distribution and vehicle lifecycle events

📩 Reach out to sales@perigeon.com to explore how we can accelerate your Automotive Cloud journey.

 

🏁 Conclusion

Salesforce Automotive Cloud is more than just CRM—it’s a strategic engine that helps the automotive industry modernize, connect, and grow. Whether you’re an OEM or a dealership network, the platform offers the tools you need to deliver customer-first experiences that build lifetime value.