Seamless Harmony: Elevating Data Capture with Salesforce and FormAssembly Integration

In the realm of efficient data capture and customer engagement, the integration of Salesforce with FormAssembly stands out as a dynamic duo. FormAssembly, a versatile form building and data collection platform, seamlessly integrates with Salesforce, a leading CRM solution. In this blog post, we’ll explore the benefits, use cases, and best practices for integrating Salesforce with FormAssembly to optimize data collection processes and enhance overall business efficiency.


Streamlining Data Collection Processes:

  • Efficiency: FormAssembly empowers businesses to create customized, mobile-friendly forms for various purposes, from lead capture to customer feedback. Integrating with Salesforce ensures that data collected through these forms seamlessly flows into the CRM, minimizing manual data entry and reducing errors.
  • Consistency: By standardizing data capture through FormAssembly, organizations can maintain consistency in the information collected, facilitating accurate reporting and analysis within Salesforce.

Enhanced Lead Capture and Management:

  • Real-Time Updates: Salesforce and FormAssembly integration allows for real-time updates of form submissions in Salesforce leads. This ensures that sales teams have the latest information at their fingertips, enabling prompt and personalized follow-ups.
  • Automation: Leverage the power of automation by setting up workflows within Salesforce triggered by FormAssembly form submissions. This streamlines lead management processes and ensures timely actions based on customer interactions.

Customized Surveys and Feedback:

  • Personalized Feedback Forms: FormAssembly enables the creation of personalized surveys and feedback forms tailored to your business needs. Integration with Salesforce ensures that feedback is directly linked to customer records, providing a comprehensive view of customer sentiments and preferences.
  • Data-Driven Decision Making: Harness the insights gathered through FormAssembly surveys to make data-driven decisions within Salesforce. The integration facilitates the alignment of customer feedback with broader business strategies.

Compliance and Data Security:

  • Secure Data Transmission: FormAssembly prioritizes data security, offering encryption and compliance features. Integration with Salesforce ensures that sensitive information collected through forms adheres to Salesforce’s robust security standards, safeguarding customer data.
  • Regulatory Compliance: Businesses operating in regulated industries can benefit from the compliance features of both FormAssembly and Salesforce, ensuring that data collection practices align with industry standards and regulations.

Best Practices for Salesforce and FormAssembly Integration:

  • Mapping Form Fields to Salesforce Objects: Thoughtfully map FormAssembly form fields to corresponding Salesforce objects to ensure accurate data transfer. This mapping enhances the relevance and completeness of data stored in Salesforce.
  • Utilizing Conditional Logic: Leverage FormAssembly’s conditional logic features to create dynamic forms. When integrated with Salesforce, this ensures that only relevant data is transmitted to Salesforce based on user responses, enhancing the efficiency of data capture.
  • Testing in a Sandbox Environment: Before deploying the integration in a live environment, thoroughly test the integration in a Salesforce sandbox environment. This helps identify and address any potential issues, ensuring a smooth transition to production.
  • User Training: Provide comprehensive training to users involved in managing FormAssembly forms and Salesforce data. This ensures that teams are equipped to utilize the integrated solution effectively and maximize its benefits.


The integration of Salesforce and FormAssembly marks a significant leap forward in optimizing data capture processes and enhancing customer engagement. Whether streamlining lead capture, gathering valuable feedback, or ensuring data security and compliance, this integration offers a harmonious solution. By embracing best practices and leveraging the combined strengths of Salesforce and FormAssembly, organizations can create a seamless data ecosystem that propels them towards data-driven success.


Perigeon Software is not just a provider of Salesforce solutions; we are your strategic partner in digital transformation. With a team of seasoned professionals, a commitment to customization, and a dedication to client success, Perigeon stands as a trusted ally in elevating businesses to new heights of success through the power of Salesforce. Partner with Perigeon Software, and let’s embark on a Salesforce journey that transforms your business for the digital age.

To learn more about perigeon’s Salesforce capabilities, visit:

Drop us a mail at to discuss your salesforce requirement.