In the evolving landscape of eCommerce, choosing the right architecture is critical for delivering exceptional customer experiences and achieving scalability. Salesforce Commerce Cloud offers two powerful options: the Storefront Reference Architecture (SFRA) and Headless Commerce. Each approach has its unique benefits, and selecting the best fit depends on your business goals, technical resources, and growth strategy.

 

At Perigeon, a Salesforce Consulting Partner, we help businesses evaluate and implement the architecture that aligns with their vision.

 

What is SFRA?

The Storefront Reference Architecture (SFRA) is Salesforce Commerce Cloud’s traditional framework for building storefronts. It provides a modular, out-of-the-box solution that simplifies development and speeds up time-to-market.

 

Key Features of SFRA

• Pre-built templates and reusable components.
• SEO-friendly design for better visibility.
• Mobile-first approach for seamless user experiences.
• Faster implementation with minimal customization.

What is Headless Commerce?

Headless Commerce decouples the frontend (user interface) from the backend (data and functionality). This approach offers flexibility for businesses that need unique, multi-channel experiences.

 

Key Features of Headless Commerce

• Fully customizable frontend for a tailored user experience.
• API-driven architecture for seamless integration.
• Omnichannel support to deliver consistent experiences across platforms.
• Scalability for businesses with complex needs.

SFRA vs. Headless Commerce: A Comparison

Feature	SFRA	Headless Commerce
Ease of Use	Out-of-the-box solution for fast setup	Requires advanced development skills
Customization	Limited to predefined templates	Fully customizable
Omnichannel Support	Moderate	Exceptional
Time-to-Market	Faster due to pre-built components	Slower, depending on customization
Cost	Lower initial investment	Higher development costs

 

When to Choose SFRA

• You want a quick, cost-effective solution.
• Your business requires moderate customization.
• Your team has limited technical resources.
• You prioritize SEO and mobile-friendly features out of the box.

When to Choose Headless Commerce

• You need highly customized, unique user experiences.
• Your business spans multiple channels and platforms.
• You want to future-proof your store with scalability.
• You have a skilled development team or can invest in technical resources.

How Perigeon Can Help

As a Salesforce Consulting Partner, Perigeon offers:

• SFRA Implementation: Fast-track your eCommerce storefront with a modular, ready-to-use framework.
• Headless Development: Build scalable, omnichannel experiences with custom frontends and API-driven architecture.
• Strategic Guidance: Evaluate your needs and recommend the architecture that aligns with your goals.
• Ongoing Support: Ensure your chosen architecture evolves with your business needs.

Conclusion

Both SFRA and Headless Commerce offer unique advantages, and the right choice depends on your business’s size, complexity, and vision. By partnering with Perigeon, you can confidently select and implement the architecture that drives growth and customer satisfaction.