Top 5 Salesforce Use Cases for Machinery Manufacturers
From Product-Centric to Service-Centric Manufacturing The machinery manufacturing industry is no longer just about producing equipment—it’s about delivering end-to-end customer value. Whether it’s an industrial compressor, an agricultural tractor, or a construction crane, customers expect not only durability but also seamless after-sales service. This shift creates challenges: Complex service networks across global dealer ecosystems. Increasing […]
Why Machinery Manufacturers Need Salesforce Service Cloud + Field Service Lightning
A Shifting Industry Landscape The global machinery manufacturing industry, valued at more than $5 trillion, powers nearly every sector—from construction and mining to agriculture, energy, and logistics. These machines are capital-intensive, mission-critical, and built to last for decades. But the industry is evolving. Today, customers don’t just buy machines—they buy uptime, service quality, and reliability. […]
