Driving Digital Transformation in the Auto Industry with Salesforce Automotive Cloud
The automotive industry is undergoing a massive shift—from product-centric to customer-centric business models. Modern customers expect connected, personalized, and seamless experiences across every touchpoint—from their first test drive to post-purchase services. To meet this demand, Salesforce has introduced Automotive Cloud—a purpose-built CRM platform tailored for automotive OEMs, dealerships, fleet managers, and mobility service providers. […]
