Bridging the Gap Between Dealers and OEMs with Salesforce Automotive Cloud

In the automotive ecosystem, Original Equipment Manufacturers (OEMs) and dealers often operate in silos—each with their own systems, workflows, and priorities. This disconnect can lead to inconsistent customer experiences, delayed communication, and missed sales opportunities.

 

Salesforce Automotive Cloud addresses this challenge by offering a unified platform that fosters real-time collaboration between OEMs, dealerships, and partners. It breaks down barriers and brings everyone onto a shared, data-driven ecosystem.

 

🔄 The OEM–Dealer Disconnect: A Legacy Challenge

Pain Point	Traditional Setup	Automotive Cloud Advantage
Lead Management	Manual, delayed lead routing	Real-time lead sharing with scoring & routing
Vehicle Availability	No real-time visibility	Connected DMS & ERP integration
Test Drives & Orders	Offline, untracked	Digital scheduling & progress tracking
Communication	Email/phone-based	Shared dashboards & task automation
Brand Consistency	Fragmented customer handling	Unified workflows & templates across entities

 

🧩 Key Collaboration Features in Automotive Cloud

1. Partner Relationship Management (PRM)

Salesforce PRM allows OEMs to manage their dealer networks with:

• Branded partner portals
• Tiered access for dealers, sub-dealers, and agents
• Lead, opportunity, and incentive management

2. Real-Time Inventory & Order Visibility

Dealers and OEMs can access the same, synchronized view of:

• Vehicle stock levels
• In-transit inventory
• Order statuses and expected delivery dates

3. Shared Customer Profiles & Journeys

With Automotive Cloud’s CDP, OEMs and dealers work off a single source of truth, so customers receive consistent messaging and service across touchpoints.

 

4. Dealer Scorecards & KPIs

OEMs can track dealer performance through built-in dashboards:

• Conversion rates
• Service follow-ups
• Campaign participation
• CSAT metrics

🏬 Real-World Example: Test Drive to Delivery Collaboration

1. A lead books a test drive through the OEM website.
2. The system instantly assigns the lead to a nearby dealer.
3. The dealer confirms availability, logs test drive feedback, and creates a quote.
4. The customer accepts, and the order is placed.
5. OEM tracks order status and communicates delivery date.
6. Both parties coordinate post-delivery service campaigns.

 

The result?
✅ Seamless handoff
✅ Full transparency
✅ Faster conversions

 

🤝 How Perigeon Software Enables Collaboration

As a Salesforce Partner, Perigeon Software specializes in multi-party, cross-entity CRM deployments—especially across OEM and dealer landscapes.

 

We help automotive enterprises:

• Configure branded PRM portals for dealers and distributors
• Integrate DMS, ERP, and logistics platforms
• Automate test drive, quotation, and delivery workflows
• Build multi-layer reporting across geographies and dealer tiers
• Secure role-based access for field teams and back-office users

📩 Let’s streamline your network: sales@perigeon.com

 

🏁 Conclusion

Salesforce Automotive Cloud doesn’t just improve customer relationships—it enhances the entire automotive value chain by enabling real-time collaboration between OEMs, dealers, and partners.

 

With Perigeon Software as your implementation partner, you gain a strategic ally who understands the dynamics of complex, multi-layered automotive ecosystems.

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Read Series – Transforming Automotive Experiences with Salesforce Automotive Cloud

Read Part 2 – Unified Customer Journeys – Sales, Service & Beyond

Read Part 4 –Field Service & Connected Vehicles