The global beer market is projected to exceed $750 billion by 2030. Breweries, from global giants to regional craft producers, face immense pressure to balance flavor innovation, compliance, and operational efficiency.
But challenges persist:
- Stringent alcohol production and distribution compliance
- Complex dealer/distributor networks for global sales
- Downtime in brewing, bottling, or refrigeration equipment = lost batches
- Rising consumer expectations for quality, traceability, and responsiveness
Traditional CRMs fall short. Salesforce Service Cloud + Field Service Lightning (FSL) help breweries digitize service, streamline compliance, and enable predictive maintenance.
Challenges in Brewing
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Compliance & Licensing
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Alcohol is one of the most regulated industries.
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Breweries need digital audit-ready records.
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Dealer & Distributor Management
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Global sales channels add complexity.
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Downtime in Equipment
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Brewing kettles, bottling lines, and chillers require constant uptime.
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Warranty & SLA Management
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Equipment contracts tied to strict uptime guarantees.
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Workforce & Technicians
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Need skilled engineers for brewing and packaging systems.
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How Salesforce Service Cloud Helps
- Centralized Case Management: Complaints and dealer requests in one system.
- Entitlement & Warranty Automation: Auto-validates service contracts.
- Omni-Channel Support: Multi-channel issue logging (phone, email, portals).
- Knowledge Articles: Compliance guidelines, maintenance SOPs.
- Analytics Dashboards: Track SLA, compliance, and sustainability.
How Salesforce FSL Helps
- Skills-Based Scheduling: Dispatch certified brewery equipment engineers.
- Mobile App (Offline Mode): Supports remote brewery sites.
- IoT Integration: Sensors on kettles, fermenters, bottling lines.
- Asset Tracking: Full service history of each machine.
Example
A brewery OEM used Salesforce IoT + FSL for predictive maintenance. Bottling line downtime was reduced by 28%, warranty claims were automated, and dealer satisfaction increased.
Why Perigeon?
- Salesforce Partner with beverage + food industry expertise.
- Delivered predictive IoT maintenance, SLA dashboards, dealer portals.
- Integration with ERP, MES, and compliance systems.
📩 Contact Perigeon to digitize your brewery operations with Salesforce.
